What is the most popular action figure of all time?
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The title of the most popular action figure of all time is often attributed to G.I. Joe, which revolutionized the toy industry and coined the term "action figure" when it was introduced by Hasbro in 1964. However, there are other contenders across franchises that have achieved massive popularity. Here's a breakdown:
1. G.I. Joe
- Why It’s Popular: The first-ever action figure, marketed specifically for boys, featured poseable joints and interchangeable outfits.
- Legacy: G.I. Joe remains a cultural icon and a pioneer in the toy industry.
2. Star Wars Action Figures (Kenner)
- Why It’s Popular: Kenner’s Star Wars figures, released in 1977, capitalized on the franchise's massive success. The compact 3.75-inch figures became a standard for years.
- Legacy: Figures like Luke Skywalker, Darth Vader, and Boba Fett are iconic among collectors.
3. Barbie (for Cross-Genre Appeal)
- Why It’s Popular: Though not traditionally considered an "action figure," Barbie paved the way for detailed, articulated dolls with changeable outfits and accessories.
4. Transformers
- Why It’s Popular: Combining action figures with vehicles, Transformers figures like Optimus Prime and Bumblebee became instant hits.
- Legacy: The franchise’s enduring popularity has made it a cornerstone of toy collecting.
5. Teenage Mutant Ninja Turtles (Playmates)
- Why It’s Popular: The quirky, pizza-loving turtles resonated with kids in the late 1980s and early 1990s.
- Legacy: The original figures remain sought-after by nostalgic fans.
6. He-Man (Masters of the Universe)
- Why It’s Popular: The muscular design and tie-in animated series made He-Man a massive success in the 1980s.
- Legacy: The "power pose" and catchphrase "I have the power!" became cultural touchstones.
7. Marvel Legends
- Why It’s Popular: Featuring detailed, poseable versions of iconic Marvel superheroes like Spider-Man, Iron Man, and the Hulk, Marvel Legends has dominated modern action figure sales.
Conclusion
While G.I. Joe is often recognized as the original and most historically significant action figure, Star Wars figures likely hold the title for overall popularity and cultural impact due to their massive global reach and influence. Today, franchises like Marvel Legends and Transformers also compete for the top spot in modern toy collecting.
