What is the most popular action figure of all time?

The most popular action figure of all time is widely considered to be G.I. Joe. Since its debut in 1964, G.I. Joe action figures, produced by Hasbro, have become iconic, with millions sold worldwide. The line was revolutionary because it was one of the first action figures to feature articulated limbs, allowing for more dynamic poses and play.

However, Star Wars action figures are also among the most popular and have achieved incredible success. Following the release of the first Star Wars movie in 1977, Kenner's line of Star Wars action figures became a massive hit, with figures like Luke Skywalker, Darth Vader, and Han Solo becoming essential pieces in the collection of fans worldwide.

Another strong contender is Barbie. While traditionally considered a doll, Barbie has transcended her original design and become a cultural icon. Since her introduction by Mattel in 1959, Barbie has sold over a billion units, making her one of the best-selling toy lines globally.

More recently, Funko Pop! figures, though not traditionally action figures, have become hugely popular due to their accessibility, affordability, and the wide range of pop culture characters they cover, from anime to gaming, movies, and comics.

Each of these figures holds a special place in pop culture, but G.I. Joe, Star Wars, and Barbie are often cited as the most historically significant and best-selling action figures of all time.