What is the most profitable site to sell on?

The most profitable site to sell on depends on the type of collectible or product you’re selling, your target audience, and your selling goals (quick sale vs. top dollar). Here are some of the top online platforms that can help you sell collectibles, each with its own advantages:

1. eBay

Best for: Rare collectibles, action figures, vintage items, and high-demand products
Why it's profitable:
eBay is one of the largest and most popular online marketplaces for collectibles. It allows you to auction items, potentially driving up prices with competitive bidding, or sell at a fixed price. eBay has an international reach, meaning you can sell to buyers around the world. Additionally, eBay offers an easy-to-use interface and buyer/seller protections, making it ideal for selling items like action figures, toys, video games, and other collectibles.

• Fees: 10% to 12% final value fee depending on the category
• Best for: Rare, vintage, or highly sought-after items

2. Etsy

Best for: Handmade, vintage, and unique collectibles
Why it's profitable:
Etsy is the go-to marketplace for handmade, vintage, and creative products. If your collectibles are custom, niche, or limited edition, Etsy is a great platform to sell them. Collectors often flock to Etsy for items like custom action figures, limited edition game merchandise, or unique toys.

• Fees: Listing fees of $0.20 per item + 5% transaction fee + 3% + $0.25 payment processing fee
• Best for: Creative, artistic, or niche collectibles

3. Amazon

Best for: Popular toys, video game figurines, and mass-produced collectibles
Why it's profitable:
Amazon is an established giant in e-commerce and a trusted marketplace. If you're selling popular or mass-produced action figures, toys, and video game figurines, Amazon is a great option due to its vast customer base. You can list items for sale as either a third-party seller or through Amazon's "Fulfilled by Amazon" program, where they handle storage and shipping.

• Fees: Referral fees range from 8% to 20% depending on the category
• Best for: High-demand, mainstream products

4. Facebook Marketplace

Best for: Local sales, bulky items, or quick sales
Why it's profitable:
Facebook Marketplace is a free platform to sell locally, which can be a great option if you’re looking to avoid shipping hassles and fees. If you have larger or heavier collectibles, like action figures with large accessories or video game consoles, Facebook Marketplace makes it easier for local buyers to pick them up. It's also great for getting quick sales without any listing fees.

• Fees: No fees for local sales; 5% for shipping
• Best for: Local, large, or hard-to-ship items

5. Mercari

Best for: Easy-to-use, fast sales
Why it's profitable:
Mercari has grown quickly as a popular selling platform, especially for selling items like toys, figurines, and electronics. It’s known for its simplicity and low seller fees. If you’re looking for an easy-to-use platform to sell a wide range of collectibles without a lot of effort, Mercari could be the best option.

• Fees: 10% selling fee
• Best for: Quick, hassle-free sales

6. Craigslist

Best for: Local sales of larger items
Why it's profitable:
Craigslist is a no-fee, local classifieds platform where you can list collectibles for sale. This is a great option if you're selling large collections or bulky items, like action figure collections, toy sets, or vintage video game consoles. You can negotiate prices directly with buyers, and you don’t have to worry about shipping.

• Fees: Free for most categories
• Best for: Local sales, large collections

7. Heritage Auctions

Best for: High-value, rare, and premium collectibles
Why it's profitable:
If you have rare or highly valuable collectibles, especially ones like vintage comics, fine art, or limited-edition toys, Heritage Auctions is a great place to sell. It is one of the largest auction houses in the world and specializes in high-end collectibles. They offer a global audience of serious collectors, ensuring you get top dollar for premium items.

• Fees: Seller's commission varies, typically between 10% and 15%
• Best for: Rare, valuable, high-end collectibles

8. Poshmark

Best for: Fashion-related or pop culture collectibles
Why it's profitable:
Poshmark is best known for selling fashion, but it's increasingly popular for collectibles that are part of pop culture, such as action figures based on movie or TV characters. If you have collectibles tied to popular franchises like Star Wars, Marvel, or Harry Potter, Poshmark’s audience might be interested in your items.

• Fees: 20% commission on sales over $15, flat $2.95 fee for items under $15
• Best for: Pop culture or themed collectibles

9. WhatNot

Best for: Live auctions of collectibles
Why it's profitable:
WhatNot is a newer platform that specializes in live auctions for collectibles. It’s popular for action figures, Funko Pops, comic books, and other pop culture merchandise. Sellers can create live auctions, allowing buyers to bid on collectibles in real time. This platform can help you reach serious collectors looking for rare or limited items.

• Fees: Around 8% to 15% depending on the sale
• Best for: Live auctioning of rare collectibles

Conclusion

The most profitable site to sell your collectibles will depend on what you’re selling and your selling goals. For rare, high-demand items, eBay and Heritage Auctions may yield the best results, while Facebook Marketplace and Mercari can be ideal for quick, local sales. If you’re selling mass-produced or pop culture items, Amazon, Etsy, and Poshmark could be your best bets. Whatever platform you choose, always consider listing fees, shipping costs, and your target audience to maximize your profit!